Novakid is an online English learning platform

Our international team works all over the world with children aged 4-12 from more than 50 countries. Our unique program was created for children of different levels of English proficiency. Interactive online lessons at Novakid are held in a virtual classroom which is easy to navigate both for teachers and students.

What We Believe

Our mission is to change this world for the better and make affordable, high-quality education available to every child in the world. As an employer, we work hard every day to create a comfortable environment for both our teachers and students.




What we do

We provide an interactive program that was designed by experienced teachers and methodologists to create a unique environment for children. This way, they can learn English intuitively as if it was their native language

What We Offer

Constant flow of students. At Novakid, your schedule will be filled with students from all over the globe 

Instant money withdrawal. Earn money and make payouts at your convenience 

Flexible hours & comfort working from home Provided curricula. No more lesson planning – Novakid will provide you with all the materials you need  bonuses. Our teachers earn over $1000 simply by referring their fellow teachers to us

Professional growth. Free webinars and courses are available for our teachers

Novakid’s investors bet $35M that it can teach kids English


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Image Credits: akinbostanci (opens in a new window)/ Getty Images

If you’re trying to develop fluency in a non-native tongue, language immersion is a crucial part of the learning process. Surrounding yourself with native speakers helps with pronunciation, context building, and most of all, confidence.

But what if you’re an eight-year-old kid in Spain learning English and can’t swing a solo trip to the United States for the summer?Novakid, founded by Maxim Azarov, wants to be your next best option. The San Francisco-based edtech startup offers virtual-only, English language immersion for kids between the ages of four through 12, by combining a mix of different services from live tutors to gamification.




After closing its $4.25 million Series A round last December, Novakid announced today that it is back with a $35 million Series B financing, led by Owl Ventures and Goodwater Capital. Existing investors also participated in the round, including PortfoLion, LearnStart, TMT Investments, Xploration Capital, LETA Capital and BonAngels.

The startup is raising capital in response to an active start to its year. The company’s active client base grew 350% year over year, currently at over 50,000 paying students. The money will be used to get more students into its universe of tools, as well as help Novakid expand into international markets with high populations of speakers who want to learn English.

The company’s suite of services are built around two principles: First, that it can immerse early-age learners into the world of English at scale, and second, that it can actually be fun to use.When a user signs up, they are first connected to one of Novakid’s 2,000 live tutors for their first class. Tutors must be native English speakers with a B.A. degree or higher, as well as an international teaching certificate such as DELTA, CELTA, TESOL or TEFL.


“One of the things that is really important, even psychologically, is to start listening to the language, start interacting with a live person, and remove being afraid of not understanding something,” Azarov said. The company wants to recreate the conditions of how a kid likely learned their first language.


In the class, the tutors only speak English, and users are encouraged to do the same to slowly build and mistake their way into confidence. While the live, video-based classes are a key part of Novakid’s product, Azarov said it was important that his company “was not just giving you access to a teacher” as its main value proposition.


“Most of the competitors are taking teachers and making them available remotely so you don’t have to travel and you have a bigger selection,” he said. But if you look at the industry in the bigger picture, guys like Oxford, Cambridge, Pearson who provide content for the language learning industry, their product basically sucks. It’s really bad.” So, Novakid puts most of its energy into rebuilding a curriculum that works with better design, and includes games.


Gamified content lives both in and out of classes. Within the classroom, a teacher may take a student on a VR-enhanced tour through famous landmarks and museums to practice vocabulary. Self-paced content could look like a multiplayer “battle” between two students answering questions within a certain time period to get a better score. Novakid has an entire team dedicated to game design and development.


Students are clicking in. Novakid users spend two-thirds of their time on the website with tutors, and one-third with self-paced content that the company built in-house. The company wants to switch those concentrations because more students are spending time with the asynchronous content around grammar and vocabulary, and teachers are reserved for more complex information like speaking and conversation.





Part of the difficulty of scaling up a language learning business is that users need to stay motivated. Gamification helps with engagement, but Novakid’s clientele of children could also be fast to churn compared to adult learners, simply due to priorities. Azarov said that he sees how some would view selling exclusively to children as a disadvantage, but he views their focus as differentiation.


“You get better brand equity when you’re more focused,” he said. “The way kids learn language is vastly different from the way adults learn language, and I don’t think the general players who do ‘everything from everybody’ will be able to do [the former] as well as we are.” Duolingo recently launched Duolingo ABC, a free English literacy app with hundreds of short-form exercises. While the now-public company has strong branding, Novakid’s strategy differs by adding in more services around live learning and speaking.


So far, the company has proven that its strategy is sticking. Its revenue in 2020 was $9 million, and in 2021 it is expected to hit between $36 million to $45 million in revenue. It declined to disclose the specifics around diversity of the team, but plans to kick off a quite intensive recruiting spree going forward. Azarov plans to add 200 people to his 300-person company in the next six months.


Online ESL Platform Novakid Increases Its User Base and Adds New Features

April 13, 2022, 5:42 PM·2 min read

SAN FRANCISCO, April 13, 2022 /PRNewswire/ -- Novakid, Europe's leading platform in ESL (English as a Second Language), sees 2021 with a significant increase in the number of their user base while also celebrating the release of their first online educational game world. Currently in their fifth year, Novakid has over 500,000 user base in 49 countries with 70,000 active users. Throughout 2021, more than 2.4 million classes were taught by Novakid teachers—twice the number of classes taught in 2020, proving the platform to be the number one online English language course for children as stated by J'son & Partners.


Product: IT Infrastructure Optimization


Every month in 2021, Novakid's client base saw a 15% increase which prompted the necessary IT infrastructure optimization in order to accommodate busy teaching hours where up to 1,200 simultaneous lessons were hosted and more than 5,000 hours of video conference were processed on the platform.


Novakid Game World: Game-based English Lesson Program


In December 2021, Novakid released its first ESL product which combined educational enrichment and entertainment for students between 4 - 12 years old. Novakid Game World (NGW) is a story-based learning environment with mini-games and exercise activities. More than 82,500 students have joined Novakid Game World in its first virtual game, Novakid Magic Academy.



Novakid Game World

Novakid Game World

A new image: rocket-speed English learning


Developed together with BBDO/Proximity, Novakid introduced its new company identity in November 2021 to reflect the company's growth due to the support and success of the students with a new icon and new tagline — 'The Right Place to Start'.


Plans for 2022: Innovative solutions and new areas


In 2022, Novakid is focused on developing more quality and innovative educational English-learning contents with the plan to release a speech-training multiplayer game in NGW (Novakid Game World). This program is aimed to increase cooperation between students by implementing speech-to-text solutions and emotion analysis software.


Novakid is currently prioritising in strengthening its position in the market by increasing the qualification of their teachers, developing more content, and maintaining high customer service standards. Furthermore, Novakid also aims to gain a new global market in 2022. Learn more about Novakid here.